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The line includes shampoo, conditioner, pomade and hairstyling products.
March 9, 2026
By: Lianna Albrizio
Associate Editor
Men’s haircare has a new player: Blvd & Co. Brett Simmons, CEO of Creative Labs. Blvd & Co is a family-founded men’s haircare brand with “salon-grade” hair essentials engineered for the modern man. Founded by Creative Labs CEO Brett Simmons, the new brand debuts with a launch into 2,682 Walmart shelves and online. Through firsthand observation and insights gained from being married to a professional hairstylist, Simmons said he recognized a gap in men’s mass haircare. He...
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